Self-operated
Electric Scooter
Targeting the short-distance travel needs in Moroccan cities, chitoo is an independently developed electric scooter brand adapted to local road conditions and charging infrastructure. The products have undergone rigorous testing and obtained compliance certification from Morocco’s Ministry of Transport. It offers a 2-year warranty and battery trade-in services, with plans to gradually expand the product line and the layout of charging station networks in the future. Adopting an “online booking + offline pickup” model, it has established a flagship store in Casablanca, contributing to the development of green transportation in Morocco.
Home Appliance
Machilife acts as an agent for the sales of multiple Chinese home appliance brands in Morocco, adopting an omnichannel model combining online platforms and offline experience stores. Online, it has settled on its own independent website and platforms such as Jumia, boosting sales through localized operations; offline, it operates experience stores in cities including Casablanca and Rabat, providing product display, on-site demonstrations, on-site installation, and after-sales maintenance services.
Automotive
As a used car dealer for major Chinese automotive brands such as BYD and Geely in Morocco, Machiauto focuses on the new energy vehicle and commercial vehicle markets. Leveraging its local service network, it provides one-stop services including vehicle sales, financial installment plans, and after-sales maintenance. The sales link complies with Morocco’s new energy subsidy policies; the after-sales link collaborates with local maintenance outlets to offer 24/7 fault response and original equipment manufacturer parts supply services. An experience store has been set up in Casablanca, equipped with bilingual sales consultants and test drive facilities.
